Topgolf Thailand Swings into Digital Loyalty with Freedom World

Topgolf Thailand has always been more than just a place to play, it’s an entertainment playground where every swing, laugh, and cheer matters. But in a fast-moving digital world, they saw an opportunity to turn casual visits into lasting relationships.

That’s when Freedom World stepped up to the tee.

The Challenge

Topgolf wanted to keep guests coming back, not just for the game, but for the experience. They needed a way to:

• Make every interaction more engaging
• Build loyalty beyond a single visit
• Attract new customers without relying on the same old promotions

The Freedom World Play

Through the Freedom World app, Topgolf Thailand transformed their customer journey into a gamified, rewarding adventure:

• Top-Up Function – Guests can top up directly in the app, making transactions smoother and more rewarding.
• Mission System – From completing challenges to hitting certain scores, guests unlock points, benefits, and bragging rights.
• In-app Shop – Guest can also purchase discount vouchers with seasonal promotions listed by Topgolf.

On top of this, they also offer a top-up bonus inside the Freedom World community, giving customers extra bonus points or cashback when they top-up their TGT Points. 

The Results

• Digitized Customer Experience – Physical vouchers? Gone. Everything happens in-app.
• Boosted Engagement – Missions and challenges keep guests coming back for more.
• Increased Retention – Loyalty is no longer about just points—it’s about playful, ongoing interaction.
• New Customer Growth – The community e-voucher campaign drew in fresh faces, many becoming repeat visitors.

Why It Works

By weaving gamification into their real-world operations, Topgolf Thailand didn’t just create a loyalty program, they built a community-driven experience that keeps people coming back. Freedom World gave them the tools to bridge the gap between physical and digital, making every swing part of a bigger game.

If you’re ready to digitize your business, gamify your customer experience, and turn first-timers into loyal fans, Freedom World is your tee-off point.