In the heart of Songkhla’s old town, nestled among heritage streets and street food legends, one name has stood the test of time — Roon Khanom Khai. Renowned for its signature egg cakes with a crispy golden crust and soft center, this iconic Thai dessert shop has captured the hearts of locals and tourists alike for generations.
But in today’s fast-evolving consumer landscape, tradition alone isn’t enough. Brands must meet customers where they are — online, mobile, and experience-driven. That’s why Roon Khanom Khai has taken a bold step forward, using digital innovation to redefine what customer loyalty, engagement, and growth look like in the food and beverage space.
Growing at 1,000% year-on-year and setting sights on 100 million baht in revenue in 2025, Roon Khanom Khai is more than just a bakery — it’s the first to define the “Songkhla Kanom Khai” category. Today, it’s a standout case study of how traditional businesses can scale by embracing digital transformation and gamified engagement.
Its partnership with Freedom World, a community-driven platform that blends real-world shopping with Web3-inspired loyalty and rewards, marks a new era. Every customer interaction now becomes a pathway to retention, discovery, and meaningful brand connection.
With four major Bangkok locations — EmQuartier, Emsphere, Emporium, and Seacon Square — Roon Khanom Khai is leveraging Freedom World’s interactive maps and branch discovery tools to direct foot traffic straight to its stores. Customers can now easily find, visit, and engage with the brand in just a few taps.
ROON Points: A Loyalty Program Built for Today
ROON Points are Roon Khanom Khai’s branded loyalty tokens, fully integrated into the Freedom World app. With 1 ROON Point = 1 THB, customers can:
Earn points through purchases and engagement
Top up for bonus perks
Redeem in-store or for app-exclusive deals
This data-driven model goes beyond stamp cards — it deepens loyalty while offering measurable insights.
Seamless Pre-Order & Pickup
Campaigns That Convert
Organic Growth Through Referrals
Gamified Engagement
Data-Backed Growth
214% increase in new joiners (April 2025 to May 2025)
15% boost in transactions
Roon Khanom Khai is turning digital strategy into real-world results — and this is only the beginning.
Roon Khanom Khai’s story shows that tradition and technology can not only coexist — they can amplify each other. By partnering with platforms like Freedom World, heritage brands can modernize operations, unlock new revenue channels, and future-proof their customer relationships.
For any business eyeing sustainable growth in 2025 and beyond, the model is clear: invest in digital tools that drive loyalty, community, and repeat behavior.
So next time you're in Songkhla — or scrolling through your favorite community app — keep an eye (and appetite) out for Roon Khanom Khai. Because when local flavor meets digital innovation, everyone wins.
If your F&B brand wants to drive foot traffic, build deeper customer loyalty, and create a digital experience that keeps people coming back — it’s time to go beyond punch cards and start building real connections.
Just like Roon Khanom Khai, you can use Freedom World to:
Launch your own branded loyalty points
Run in-app promotions and referral campaigns
Bridge online discovery with offline sales
Build a community, not just a customer base
Let’s turn your store into a destination — online and offline.
Get in touch with Freedom World to start building your digital customer journey today.